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BOOK ACTIVITY

Heineken Experience

78 Stadhouderskade, Amsterdam, Noord-Holland

Description

The Heineken Experience consists in a visit of the beer manufacturer's oldest brewery, in the canal area of Amsterdam. It is no longer operating (since 1988) but has been maintained and transformed into a venue where visitors can discover the history and production process of the brand. There are several tours available, and the Heineken Tour reviewed here consist in a 90mins visit that is concluded by "two perfectly chilled Heineken beers at the Best 'Dam Bar". The tours are conducted in English, but an app is available in other languages.

Access & Transport

The building is at Stadhouderskade 78, 1072 AE Amsterdam This is next to the tram station Weteringcircuit (7, 10, 16, 24) and the Vijzelgracht metro station (52) is just across the canal. Paid parking is available 200m away at APCOA Parking Heinekenplein

Instructions & Recommendations

Do note that children aged under 18 are not allowed on the tour (even accompanied by an adult)

Meta review

The reviews are quite mixed and often contradictory (many of them do not really feel genuine as often happens with commercial activities...). Distilling (!) through the various opinions, it is quite an entertaining activity (with light and music, no less) at the end of which you get to drink two of their beer rather than a tour during which you'll learn much about beer brewing.

Environmental & Social

Environmentally, consumes some electricity but not unreasonable. Socially, marginally negative as it promotes alcohol consumption (even though not explicitly) with little cultural aspects attached to it.

Conclusion

The "Heineken Tour" is enjoyable and engaging but do not expect to come out of it knowing tons about the craft of brewing beer - in that sense we find value is highly debatable. Based on the brand's history and the facilities at their disposal, we think there is room for improvement.

Key positive

Impressive facilities, especially the copper tanks

Centrally located

Key negative

Little information about beer brewing / manufacturing

No longer an operating facility so it feels less authentic

Suitability

Suitable for adults who like beer (Heineken preferably). Accessible for visitors with reduced mobility

About this Rating

TYPE

Desktop

RESEARCHED IN

June 2024

PROVIDER

Koreval

Included Items
Alcoholic drinks
2 chilled Heineken beers
Timing
Duration of visit

av. transport time:0h 20m

est. visit time:2h

Regulated hours

Monday10:30 - 19:00

Tuesday10:30 - 19:00

Wednesday10:30 - 19:00

Thursday10:30 - 19:00

Friday10:30 - 20:30

Saturday10:30 - 20:30

Sunday10:30 - 19:00

Pricing
Price for the Heineken Tour
Age band
Age band
Regular price / pers.
Senior
65 - 99
€23
Adult
18 - 64
€23
Child
3 - 17
€0
Infant
0 - 2
€0
Children under 18 are not allowed on the tour

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